Common PPC Advertising Mistakes

Pay per click advertising is a type of internet marketing used to drive traffic to websites, where advertisers pay the publisher when their ad is clicked. Advertisers typically bid for certain keyword phrases in search engines which are relevant to target market. For website owners who want to include Par per Click advertising in their search marketing campaign, them am very sure you know the effects a small change can have on your overall campaign performance. There are various common mistakes that one should avoid, these include:

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Targeting a lot of keywords

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Adding too many keywords to your campaign is tempting but it is not always a good strategy. It is advisable not to bid on so many keywords. Instead target keywords that only relate to your primary business. Having so many keywords is a grave mistake as when users click on your ad and cannot find what they are looking for, and then you incur losses as not traffic will be increased in your website.

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Choosing your homepage as your ads landing page

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The homepage of any website is the gateway to your online business, but when you want to draw traffic with targeted search keywords then you definitely want users to go through the whole navigation process. It is not always wise to redirect Pay per Click ads to your homepage, instead redirect them to the specific pages that the prospects are searching for.

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Failing to make your contact information clear

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This is one of the greatest mistakes that advertisers make. Making your visitors struggle to find your contact information is not the right move. This is because, the more time they use on searching your information, the less likely they will do business with you.

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Failure to test keywords and set up conversions

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There is need to test everything about your campaigns and be aware of searchers information. This will help in taking up information about your site and increase conversions. Failing to set up conversion tracking on your contact forms, phone numbers or on any other way you use to collect information may minimize your success rates.

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Internet Marketing

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